The Center for ADHD helps adults with ADHD develop tailored strategies to leverage their strengths, using psychological insights and science-backed methods. They provide individualized support to enhance well-being and everyday functioning.
CHALLENGE The Center for ADHD needed a full overhaul of its brand identity and digital presence to better serve its clients and represent its scope of services effectively. The challenge was to create a fresh, engaging brand identity and a new, user-friendly website that would resonate with adults dealing with ADHD and provide easier access to vital resources and services.
WHERE KINGS CREST GLOBAL COMES IN King’s Crest Global was tasked with transforming the Center’s brand from the ground up. Our process included:
- Conducting interactive sessions with the founder to deeply understand the vision and mission of the center.
- Performing thorough competitive research to ensure the new brand would stand out in the market.
- Developing mood boards and multiple iterations of the brand’s visual treatment and tone of voice.
- Designing a new site map to improve user experience and navigation.
- Creating and implementing wireframes step-by-step for the website’s structure.
- Writing and integrating new, SEO optimized copy for each page of the website.
- Successfully launching the new brand and website, which included testing and final adjustments for an optimal user experience.
THE RESULTS
- Strengthened Brand Perception: The new brand identity and website have significantly improved the perception of the Center for ADHD, making it more accessible and appealing to a broader audience.
- Increased Engagement: The redesigned website has seen an increase in user engagement, with more visitors accessing treatment resources and booking consultations.
- Enhanced Online Presence: With the new, SEO-optimized website, the Center for ADHD now ranks higher in search results related to ADHD support, leading to increased organic traffic and more frequent inquiries.
The comprehensive rebranding and website development undertaken by King’s Crest Global has not only revitalized the Center for ADHD's online presence but also positioned it as a frontrunner in ADHD treatment and support, aligning perfectly with their mission to empower adults with ADHD to thrive.
