OpenSky, now Alibaba.com North America & Europe, is the innovative business-to-business trading platform acquired by Alibaba in 2017.
CHALLENGE After successfully securing a round of funding, OpenSky was on a mission to grow to 100,000 members.
WHERE KING’S CREST GLOBAL COMES IN Acting as OpenSky’s Senior Product Manager, Saul launched the brand’s flagship e-commerce app and go-to-market strategy. In collaboration with Matt Meeker, OpenSky’s CEO and the founder of Meetup and Barbox, Saul employed a strategic blend of traditional marketing techniques with innovative digital partnerships and award-winning product design.
THE RESULTS
+ 100,000 Users In Just 16 Months
OpenSky was transformed from a fledgling company to a robust platform with over 100,000 users — in just 16 months.
+ Flagship E-commerce App
OpenSky’s new e-commerce app enabled digital transformation that opened doors for new customers and increased membership.